Reviving the Image of a
Global Media Giant

For Bandai's Card Game Fest, I tackled the challenge of creating event collateral that would honor the multinational toy company's established brand while serving the practical needs of event attendees. Drawing from my experience as an active member of the Bandai card game community, I crafted a design system that extended their existing card game event logo and visual identity across all event materials.

 

The solution seamlessly integrated practical features like QR code ID badges and numbered event tables, while maintaining Bandai's signature color palette and playful-yet-professional aesthetic. This approach wasn't just about visual consistency – it was about creating a streamlined experience that would strengthen the relationship between Bandai and its community.

 

The resulting collateral system successfully balanced brand identity with functional design, helping establish Bandai as a trusted organizer of large-scale gaming events while ensuring attendees could easily navigate tournaments, access real-time updates, and engage with event activities.